Hers
I created the brand identity for Hers, the sister brand of Hims. Hers provides accessible and affordable healthcare solutions for women, empowering them to take control of their health and well-being.
To communicate a feeling of confidence and approachability, the identity utilizes soft colors, a playful logo, and refined typography.
My Role
Brand Identity
Logo
The logo strikes a balance between playful and professional, with a touch of quirkiness that connects it to its sister brand, Hims.
Color, Typography & Icons
The identity uses a soft color palette to create a soothing yet confident feel. The typography varies between elegant and approachable, while the friendly icons remove any stigma associated with healthcare issues.
Art Direction
The art direction is a celebration of women who are confident and radiant in their own skin. Everything was shot on film, without any retouching, resulting in a warm and realistic depiction of the women's genuine beauty.
Hers Project Credits
Brand Identity: Stine Nielsen
This work was created at Gin Lane. We also developed the GTM Strategy, Naming, AD, and Website. The project team was: Dan Kenger, Dan Batten, Emmett Shine, Camille Baldwin, Patrick McInerney
Photography: Mayan Toledano, Stephanie Dinkel, Brayden Olson