branding and stationery
Smooch is a New York-based retouching and post-production company. In a world of air brushing and negative connotations towards overly retouched photography, we wanted to give Smooch an identity that embodied the idea of enhancing without being obvious. Therefore, we created a white on white design to be discreet – just like retouching should be. The stamps give a nice handcrafted feel, complimenting the identity as an additional, witty element.
design: stine nielsen / creative direction: marcos chavez / client: smooch / studio: toda